Considering a new pricing strategy? This guide defines competition-based pricing, describes its advantages and disadvantages, and provides examples of how it s used.
Properly preparing for a price negotiation can be a big help in reducing stress and improving results. See 10 key bases you need to cover to do it right.
Penetration pricing starts off with lower-than-market rates to draw customers to a new business. Discover what this strategy is and if it s right for you!
There s a science to the way products are valued, known as psychological pricing. Understand what it is, what it can look like, and how it can be applied.
Dynamic pricing a pricing strategy leveraged by businesses to capitalize on changing demand has a prominent place in several industries. Learn more about the concept, what it looks like, and its benefits and drawbacks here.