Yieldmo & GroupM Introduce AI Enabled Dynamic Format Optimization finanznachrichten.de - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from finanznachrichten.de Daily Mail and Mail on Sunday newspapers.
Yieldmo & GroupM Introduce AI Enabled Dynamic Format Optimization itbusinessnet.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from itbusinessnet.com Daily Mail and Mail on Sunday newspapers.
Lisa Bradner is the Chief Commercialization Strategy Officer at Yieldmo. We sat down with Lisa to discuss advances in programmatic, including contextual targeting, behaviour modelling and ad budgets.