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You don’t have to go to a museum to find Frida Kahlo.
She’s in Old Town gift shops, plastered across T-shirts, candles and socks.
Etsy boasts 38,510 Frida items, including stickers, coasters, quilts, kimonos, masks and bobbleheads.
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The Metropolitan Museum of Art sells Frida sleep masks and cutting boards. There’s even a Frida Barbie with a divided unibrow.
The Albuquerque Museum is leaning into the mania, launching “Frida Kahlo, Diego Rivera and Mexican Modernism” on Saturday, Feb. 6. The same show sold out in Denver.
In 2017, the Dallas Museum of Art organized a Frida look-alike mob on what would have been her 110th birthday, for which they attempted a Guinness World Record for the most-ever Fridas. The crowd numbered about 1,100.