Neuroscience or stealth marketing? Experts alarmed at free Barbies for primary schools to teach social skills bmj.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from bmj.com Daily Mail and Mail on Sunday newspapers.
The toy maker was criticised for rolling out an initiative to teach empathy to schools across the UK, while sponsoring research showing that playing with dolls offers major benefits for child development