Top 10 spirits marketing moves in March 2021 6th April, 2021 by Owen Bellwood
The Fever‐Tree Tiny Forest was planted in Hammersmith Park, London
Last month, Jameson Irish whiskey celebrated St Patrick’s Day (17 March) with a series of digital events, while The Lost Explorer Mezcal will mark Earth Day this month with a new environmental-themed campaign.
There were a number of charitable efforts in March, including Lixir Drinks’ pledge to give 1% of revenue to an international water charity, Fever-Tree’s new forest project, and The Famous Grouse’s partnership with the Royal Society for the Protection of Birds.
Sponsorship deals were also agreed for Scotch brand Glen Scotia and the Great British Entrepreneur Awards, while alcohol-free producer Fluère Drinks backed a racing team.