How product managers are rejuvenating journalism
2020-12-10.Singapore Press Holdingsâ Chief Product Officer Gaurav Sachdeva explains how news publishers can leverage on product managers to spur newsroom transformation and better meet audiencesâ needs.
| December 10, 2020
By Sherwin Chua
Product management, in summary, involves methodologies that enable businesses to develop products and services by putting themselves in the shoes of their customers, to know what they need and meet those needs.
Traditionally, product managers (and product management) are more aligned with the field of software development than journalism. However, a growing number of news publishers have been relying on product managers to guide digital transformation in their newsrooms and spark innovation.