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A New Mindset on Innovation: At This Rate, Big Pharma May Need a Bigger Sandbox

Tracing biopharma’s innovation evolution—and, framed by COVID-19 and the med-tech boon, a look at four notable efforts focused on that one elusive constant: translational value. A trillion-dollar industry whose members once practiced “not-invented-here syndrome” with near-religious fervor have now, for the most part, embraced on a formal scale what critics long wanted it to do: Seek and find innovators. Don’t, they had said, let a project fail just because a critical widget for sa...
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