From Targeting News Today

PHOTO: Caroline Attwood | unsplash Google’s announcement that it wouldnt support any form of third party ID will hopefully serve as a wake-up call for brands. Its time brands shift their thinking from how to replace third-party cookies with some other ID, to how to get what they want with something different — and potentially better.  First (and second) party data is more promising than ever. Through the lens of “a third party cookie replacement,” some have cited first par...