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Case study: How Biomed Global s brand transformation journey cast HR in a new lens

Published: 04 May 2021 From a relatively task-focused and reactive approach, see why Biomed Global took time to embark on a brand transformation journey, as well as a workplace redesign, in Priya Sunil s interview with Dr. Loo Leap Han, Group Head of Talent Management (Malaysia & Singapore), Biomed Global. Over two decades ago, Biomed Global, a channel partner for world-renowned brands in the biomedical and life sciences industry, was launched with a passion to make a difference to the lives of patients, researchers, and academics. Spanning a presence across Southeast Asia - namely in Malaysia, Singapore, Thailand, Indonesia, Vietnam and Myanmar, the firm specialises in providing solutions in pathology services, blood banks and transfusion and lifesciences, and most recently contributed towards fighting COVID-19.

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