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Targeting the Zillennial: WK Kellogg Co debuts new better-for-you vegan cereal brand

The introduction of Eat Your Mouth Off aligns with WK Kellogg Co’s strategy to diversify its portfolio in response to shifting consumer preferences – particularly the new fringe generation – towards plant-based, but still protein-heavy, better-for-you options.
Gary Pilnick Michelle Castagnola Sadie Garcia Gettyimages Srdjanpav Wk Kellogg Co Eat Your Mouth Off

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