Page 4 - Functional Beverage News Today

Molson Coors Beverage Company will expand its partnership with ZOA Energy: an energy drink brand co-founded by Dwayne “The Rock” Johnson, Dany Garcia, Dave Rienzi and John Shulman.

Energy drink newcomer Machu Pichu’s dual marketing message of finding balance and connecting to nature and community sets it apart in a category that heavily promotes extremes and individual gains, as does its organic flavor technology and natural caffeine compared to the artificial flavors and synthetic caffeine favored by much of the competition.

Enfinity energy, LLC and TSI Group have announced an exclusive global distribution partnership for enfinity paraxanthine, a metabolite of caffeine supported by 23 filed patents, four human clinical studies, and a robust body of preclinical work.

Energy drink newcomer Machu Pichu’s dual marketing message of finding balance and connecting to nature and community sets it apart in a category that heavily promotes extremes and individual gains, as does its organic flavor technology and natural caffeine compared to the artificial flavors and synthetic caffeine favored by much of the competition.

Drinking beer could be good for your gut and immunity, stimulating healthy microbiota diversity thanks to the beneficial brew of compounds found in the fermented beverage.

Consumers today are not only satisfied with great-tasting, affordable and nutritious beverages; they also want products that fit into their lifestyles and provide a range of functional benefits from energy, focus, and even heart, brain, and immune system health, which will be a focus of an upcoming FoodNavigator-USA webinar.

Drinking beer could be good for your gut and immunity, stimulating healthy microbiota diversity thanks to the beneficial brew of compounds found in the fermented beverage.

Consumers today are not only satisfied with great-tasting, affordable and nutritious beverages; they also want products that fit into their lifestyles and provide a range of functional benefits from energy, focus, and even heart, brain, and immune system health, which will be a focus of an upcoming FoodNavigator-USA webinar.

Kirin has introduced a version of its immune care postbiotic drink with 50% less calories, claiming to make it more accessible for health-conscious consumers without compromising on taste.

Olipop is set to reach $200 million in sales this year, a 100% increase from 2022. Its co-founder, Ben Goodwin, shares insights behind the brands growth and success.