What's In a Name
How a leading healthcare product manufacturer used ERP and PLM to address re-branding challenges. Jan 6th, 2021 The rebranding from “Bayer” to “Ascensia” affected multiple products with customized packaging in many different languages. Complexity, precision and regulation are watchwords in the medical device world—ones that apply to both the product itself and the business that runs behind it. When a company with a new name is formed out of a leading brand, transferring and integra...
Rodney Coffey Ascensia Capgemini Bayer Janie Gurley Bayer Ag Panasonic Healthcare Holdings Ascensia Diabetes Care
Source: mbtmag.com