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It's reach, not ratings, that will determine TV advertising's future

Brian Wieser is worried about TV advertising’s future. I don’t believe any other prognosticator has been so consistently right (and uniquely provocative) on the current and future state of the TV ad market than Wieser, the long-time industry analyst who led research for IPG’s Magna Global, equity shop Pivotal Research and WPP’s GroupM during the
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MTSU Consumer Outlook Survey: Tennesseans Still Very Concerned About Economy

Rutherford County, TN — Tennessee consumers remain deeply concerned about their financial prospects as they take a “wait-and-see approach” to state and national economies, according to the latest statewide survey by Middle Tennessee State University. The Tennessee Consumer Outlook Index registered a score of -192 in March, an improvement from the all-time low of -256 in December 2022, reports the Office of Consum...
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