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Keurig Dr Pepper works with Snickers, Twix, Mars on flavored coffee strategy

Collaborations with Snickers, Twix and Milky Way have helped Keurig Dr Pepper find a winning strategy for flavored coffee: combining its expertise in coffee with imaginative flavors and the brand equity of some of America's best-loved indulgent brands.
United States Scott Christenson Product Management At Keurig Green Mountain Inc Green Mountain Coffee Roasters General Mills Keurig Dr Pepper

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Taste still drives beverage choice among consumers, along with hydration, nutrition and simplicity

From convenience to hydration and satiation, consumer preferences for beverages offer manufacturers an opportunity to hone in on value, attributes and nutrition with taste and simple ingredients as a common driver, according to Hartman Group’s Modern Beverage Culture report.
United States Melissa Abbott Hartman Group Soft Drinks Amp Water Energy Amp Sports Juice Drinks

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