Page 2 - Future Proof Brands News Today

On June 10, Future Proof Brands, the creator of a hard seltzer known as Brizzy, filed an appellate brief before the Fifth Circuit after the Western

ADVERTISEMENT Molson Settles Trademark Fight Over Vizzy Hard Seltzer Law360 (June 3, 2021, 11:34 AM EDT) -- Beer giant Molson Coors Beverage Co. has reached a settlement to end a trademark lawsuit that claimed its "Vizzy" line of hard seltzers infringed a Texas brewers "Brizzy" brand — a deal that will actually see the plaintiff, not the defendant, stop selling its product. Six months after a federal appeals court refused to block Molson from selling Vizzy, a Texas federal judge signed off W...

Dive Brief: The Food and Drug Administration should bring enforcement action against Molson Coors for illegally misleading consumers with its Vizzy Hard Seltzer labeling and advertising campaign, the Center for Science in the Public Interest and Consumer Federation of America said in a statement.  In a letter to the FDA, the consumer groups said the promotion of the alcoholic beverages vitamin C and antioxidant content creates the impression that the drinks are healthier than other hard seltze...

Thursday, December 17, 2020 The maker of BRIZZY-brand hard seltzer claimed that consumers would confuse a product branded VIZZY hard seltzer with its own. The United States Court of Appeals for the Fifth Circuit disagreed, however, and affirmed the district court’s denial of the preliminary injunction with an explanation as to how the plaintiff failed to demonstrate a substantial likelihood of success on the merits with respect to its trademark infringement claim.  Future Proof Bra...

ADVERTISEMENT ADVERTISEMENT Molson Cant Spill TM Suit Over Its Vizzy Hard Seltzer Law360 (December 15, 2020, 11:08 PM EST) -- A Texas federal judge declined Tuesday to dismiss a suit accusing Molson Coors Beverage Co.s Vizzy hard seltzer of infringing the trademark on a rival drink called Brizzy, finding that Brizzy is a distinctive mark and that its maker has properly alleged a likelihood of confusion for hard seltzer drinkers. Although the Fifth Circuit ruled earlier this month that Future Pr...

Do Alcoholic Beverages named BRIZZY and VIZZY make you DIZZY? USA December 15 2020 Would you be likely to be confused as to the sources of hard seltzers named BRIZZY and VIZZY, at least before you get a buzz on? THE CASE Hard seltzers have soared in popularity in the United States. The two best-selling brands, WHITE CLAW and TRULY, sold over 64 million cases in 2019! Joining that growing trend, Future Proof Brands, L.L.C. (“Future Proof”) adopted and registered the mark BRIZZY for its “se...

Battling Bubbles: Beverage Behemoth Coors Defeats Upstart Future Proof’s Motion for a Preliminary Injunction USA December 13 2020 A recent decision highlighted some of the evidentiary challenges in seeking preliminary injunctions, and provided guideposts to overcome those challenges. In Future Proof Brands, L.L.C. v. Molson Coors Bev. Co.,[1] the Court of Appeals for the Fifth Circuit affirmed the district court’s[2] denial of a motion for a preliminary injunction on a trademark infring...