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Report: Elon Musk Choosing Ad Exec as Twitter CEO Is Admitting Failure of Subscription Model

Mashable reports that in a major shift of strategy, Elon Musk has appointed former NBC Universal advertising executive Linda Yaccarino as Twitter's CEO, marking a return to an ad-centric revenue model after attempts to drive profits through the Twitter Blue subscription service appear to have failed.
Felipe Getty Elon Musk Linda Yaccarino Travis Brown World Economic Forum Twitter Blue

Report: Elon Musk Choosing Ad Exec as Twitter CEO Is Admitting Failure of Subscription Model

Mashable reports that in a major shift of strategy, Elon Musk has appointed former NBC Universal advertising executive Linda Yaccarino as Twitter's CEO, marking a return to an ad-centric revenue model after attempts to drive profits through the Twitter Blue subscription service appear to have failed.
Felipe Getty Elon Musk Travis Brown Linda Yaccarino World Economic Forum Twitter Blue

Report: Elon Musk Choosing Ad Exec as Twitter CEO Is Admitting Failure of Subscription Model

Mashable reports that in a major shift of strategy, Elon Musk has appointed former NBC Universal advertising executive Linda Yaccarino as Twitter's CEO, marking a return to an ad-centric revenue model after attempts to drive profits through the Twitter Blue subscription service appear to have failed.
Travis Brown Elon Musk Linda Yaccarino Felipe Getty World Economic Forum Twitter Blue

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