What IT teams need to know about Google's privacy changes
It’s no secret the depreciation of third-party cookies has been a popular topic of conversation in the industry. Now, however, Google is making changes that will eventually lead to the demise of third-party cookies. The tech giant is rolling out its Privacy Sandbox initiative in the latest version of Chrome and for Android. With any big privacy change, there is a ton of controversy and impending regulations that may mean the Privacy Sandbox is not the futureproof solution brands hope it is.
Source: betanews.com