All-Stars at 50: A pub on Moore Street, a cigarette company and how it all started
Offaly’s Pat Fleury. Photo: Sportsfile It ran from 1963 to 1967, but since it didnt have official GAA backing and was largely ignored by the wider media world, it ran aground. Mick Dunne (initially Irish Press and later RTÉ) led the campaign to launch a new and official scheme, complete with sponsors and a glitzy presentation ceremony, the first of which was held on December 15, 1971. Carrolls did an excellent job marketing the new arrival, including the production of large colourful posters...
Source: independent.ie