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Gamasutra - Don t Miss: Conveying your game s value - A marketing talk for self-publishers

A 15-minute presentation on game publishing and distribution from our sponsor Xsolla A 15-minute moderated live Q&A Here s what you ll learn: How the value of a game is calculated in a potential player s mind How to create a customer value proposition How to use this information in your messaging Writing tips to help your messaging shine And stick around for an audience Q&A! Featured Presentation: Conveying Your Game s Value So you have a game and you ve decided to self-publish, but now the marketing is all up to you. Most importantly, one of the biggest responsibilities is up to you: how do you craft a message that makes people understand and care about your game? It isn t just as easy as saying add value.

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