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Two crossed lines that form an X . It indicates a way to close an interaction, or dismiss a notification. Big razor is looking beyond blades. Araya Doheny/Getty
Edgewell relaunched its Schick Hydro brand Tuesday with an emphasis on grooming, not just shaving.
It s the latest move by a major razor maker to diversify grooming into areas like skincare.
More men are keeping their beards during the pandemic and razor M&A is off the table, experts say.
One year ago, Edgewell Personal Care, maker of Schick, was set to create a new razor powerhouse to challenge Procter & Gamble s Gillette.