The first word processer, the first smartphone, the first car, the first plane, it has this connotation of a breakthrough investigation thats in essence a quantum leap. And my book is about how we as a society need to be innovating more and how the really significant innovations that move the dial are these breakthrough zero to one companies. Host is Silicon Valley a zero to one, does that have a zero to one mindset . Guest theres, theres definitely Silicon Valley at this point is the center of innovation in the u. S. , and i would argue the center of innovation globally. Its, there are certainly a number of companies that have involved significant break throughs, i would say google, amazon, facebook are significant ones in recent years, apple with the iphone. Theres always a bias to make things very incremental. Successful companies in cig con valley are all Silicon Valley are all zero to one companies. Most Companies End up being much less valuable. The tenth solar panel company, tha