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From clean label to clean conscience: How ethical and environmental claims will help brands stay ahead of the trend

Subscribe From clean label to clean conscience: How ethical and environmental claims will help brands stay ahead of the trend By Flora Southey The clean label trend is evolving. Tomorrow’s consumers will not just seek out clean labels, but will want to buy from brands with a ‘clean conscience’, according to market insight firm Mintel. Industry term ‘clean label’ has long been associated with ‘natural’ and ‘n...
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