Page 73 - Gen Alpha News Today

E.l.f. Cosmetics is strengthening its presence in Italy with a physical rollout at Douglas stores, further building on its international expansion.

Exciting new product drops or launches, these beauty brands are making waves in the skincare and wellness arenas. Click for discounts!

Variety’s Marketing Visionary Award honorees reflect on risky strategies and digital success in the past year.

Half of teens, 51.5 %, wanted more friendships depicted on screen, but researchers attributed part of changing attitudes to an epidemic of loneliness following Covid lockdowns

Gen Z teens and Gen Alpha adolescents are also sick and tired of oversexualized characters, cliché ‘love triangle’ plotlines, franchises and remakes — in part tied to past research showing...

Australian beauty brands have pushed out the established labels, from toothpaste to tanning, with a little product innovation and a lot of savvy marketing.

With Drew Holcomb and the Neighbors as his opener, Darius Rucker performed the last concert of his “Starting Fires Tour” at Ascend Amphitheater.

Gen Z is heading for its flop era. While they currently dominate the cultural conversation and are considered the coolest demographic, Gen Z is soon set to be usurped by members of a younger generation. Gen Alpha refers to those born from 2011 onwards, and these soon-to-be teens will doubt poke fun at their predecessors.

One area that APAC advertisers and marketers alike can leverage to engage with Gen Z and Alpha individuals is through gaming platforms which nearly half of both groups cite as their go-to oasis for feeling less anxious and stressed in a digital world.

A closer look at how NFL players' style has been reigning during the 2023 season, including athletes like Travis Kelce, Joe Burrow and more.