Page 85 - Gen Alpha News Today

Gaming is emerging as a core channel for youth engagement with social via gaming is fast becoming the choice for Australian Gen Alpha.

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Millennials and Gen Zers, unlike their parents and grandparents, will spend less on vehicles, housing and other material goods.

There are a lot of lessons to be learned about the current and emerging crop of students soon to become Generation Alpha, which demographic experts say will be the largest group of foodservice consumers next to Millennials.

Generation Z transitioned from childhood to adulthood in the most unprecedented of times and stood as both witnesses to and victims of the profound

Tom Guarriello on our Elephants, the music of our early years, and our openness to experience.

50% of teens now game so they can play with their friends and 46% game because it makes them feel more connected with their friends.

Lego, Spotify and TikTok all found places in the top 100, with some less expected brands such as Greggs, Oreo and The North Face also making appearances.

Netflix is number one in the 100 Coolest Brands for Kids & Teens according to a study of 60,000 youngsters unveiled by Beano Brain, the specialist kids and

Netflix has topped the list of 100 coolest brands among children and teenagers, a survey has revealed.