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Forever 21 and Barbie team up for a collection allowing kids to express their individuality across virtual and physical worlds

Fashion retailer Forever 21 and Mattel’s iconic Barbie toy brand are collaborating on the “Barbie Summer 2022 Collection,” a limited edition clothing collection and accompanying in-store, online, and metaverse-based experience meant to engage generation alpha across multiple platforms by meeting them where they already are.  Fashion retailer Forever 21 and Mattel’s iconic Barbie toy brand are collaborating on the “Barbie Summer 2022 Collection,” a limited edition clothing collection...
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Source: psfk.com

A generation on the brink: Kids and the world of COVID

When I was a transplant psychiatrist, I remember a teenager facing a heart transplant telling me, “I used to worry about what I was going to wear…now I worry if I’m going to live.” To me, this epitomized a level and quality of uncertainty that I always assumed would be unique and really extreme. I couldn’t have imagined what it might be like if the majority of young people had to get their heads around that idea.
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Kidscreen » Archive » Oz creator agency launches kids division

Amplify co-founder Tom Maynard reveals how the agency/studio plans to target Gen Alpha in Australia and Asia, bringing pocket.watch along for the ride. May 6, 2021 Sydney-based creator agency and production studio Amplify has launched a new YouTube-focused division that will broaden the company’s audience focus to include under-12s. Amplify Kids is designed to serve as a product and service hub for managing the company’s YouTube channels, creators and content for kids, tweens and teens. C...
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