A few months back, The Drum debunked the myth that we see 10,000 ads a day on average. But is it even possible for one person to hit 10,000? We recruited industry strategist James Croft to try.
Simon Martin, founder and chief exec of in-housing agency group Oliver, shares his vision for brands as ecosystems – and marketers as the gardeners helping them grow.
Everyone says they’re striving towards more inclusive marketing, but how can we actually get there? Stephanie Dwyer of agency Coegi shares four steps for inclusivity in the complex modern customer journey.
Christmas ad mania is in full force, with every brand and their mother dropping their plays for the hearts and minds of holiday shoppers. Here, we take a look back at ad execs’ historic favs.
Beki Winchel of experiential agency Spiro looks at how a recent campaign from an unlikely pairing (Deloitte and the WNBA) shows a way forward for talking about diversity in leadership.
Consultancy Gain Theory and researchers Warc have released a report on how marketing effectiveness can drive growth. Today, as the white paper launches, Jon Webb introduces the concept of foresight.
The WPP veteran who went on to found green growth consultancy Eden Lab tells The Drum that, when it comes to sustainability, creativity achieves nothing without business transformation.
With advertising giant WPP merging two of its best-known brands last month, we ask ad execs from The Drum Network whether we should expect more consolidation, and whether it’s good or bad for indies.
We meet fewer marketers who call themselves planners in 2023 than in decades past, but they’re still out there. What are they up to? Ledger Bennett’s Anna Harris – a planner in all but job title – shares her experiences.