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Reproduced from Morning Consult; Chart: Axios Visuals73% of parents with children in Generation Alpha (2013–present) said they encourage their kids to play sports, but just 33% of those kids actually play, according to a survey from Morning Consult.Why it matters: Sports interest seems to have peaked with millennials — who largely comprise the parents of Generation Alpha — so engaging younger generations has become the sports industry's key challenge.Get market news wor...

5 things to know before the stock market opens Monday U.S. stock futures started the new month moving sharply higher Monday, trying to put a dent in the late February decline. Amazon workers in a warehouse in Alabama have received new support to unionize on Sunday, that is, from President Biden, saying workers should be able to make their own choice about unionizing, free from corporate pressure, according to Bloomberg. Jennifer Epstein, White House reporter at Bloomberg, said the Biden...

Marketing Society Launch its ‘Spring Series’ with an Event Exploring Generation Alpha February 22, 2021 th February from 8.30am – 9.15am. Generation Alpha now represents more than one in seven people and are already strongly influencing purchase decisions within their household. The session will examine this emerging audience and how brands can build relevant connections with the influential generation now, and more importantly, into the future. The panel speakers include: Chris...

602 Views A Beano Brain report on the acts of rebellion carried out daily by children has uncovered some hard hitting figures, including those stating that 48 per cent of young people today think they can be better trusted to stand against racism than their parents, teachers, or politicians, and that 59 per cent believe saving the planet should be top-priority in a post-Covid-19 world. The results have emerged from a New Rebellion report conducted by the Beano’s specialist kids’ insight co...

Are Colleges Toast? Graeme Sloan/Sipa USA via AP Images Although the pandemic threatens schools that depend on tuition, some of these colleges are demonstrating their ingenuity. Belt Never let a good crisis go to waste—Winston Churchill’s old saw has been deployed so many times that it has mostly lost its punch, but COVID is the kind of mega-crisis that Churchill had in mind. Disruptors in the mold of Clayton Christensen have rushed to predict that the pandemic will generate massive c...

By George! Top 100 baby names revealed Royals and celebrities are having a huge influence on how parents are naming Generation Alpha-born children, according to experts. Parenting by Jodie Munro O’Brien 4th Feb 2021 3:17 PM Premium Content Subscriber only WHILE Charlotte and Oliver maintained their reign over the states most popular baby names, pop culture and the arrival of a new generation of Royals have influenced many n...

Share A video of a toddler born in the year 2020 pressing inanimate objects in the hope of dispensing hand sanitizer recently went viral. Although bizarre, this is emblematic of the current hyper-precautionary health climate that Generation Alpha will be growing up in. The WHOs hygiene campaign, Save Lives: Clean your Hands to reduce COVID-19 infections has galvanised even the youngest in our populations to be mindful of self-hygiene. Despite children being somewhat sheltered by the ravagin...

How Gen Z Is Changing the Workforce With the influx of young Gen Z workers into many fields, new trends will evolve into lasting impacts on the future of work. iana_kolesnikova/stock.adobe.com Over the last few years, a lot of digital ink has been spilled comparing the ideas and values of different generations, from "OK, boomers" (born 1946-1964) to critiques of millennial (1981-1996) attitudes, to Generation Z (1997-2012) shaking their virtual heads at both groups. While some of this commentar...

by JP Saxe featuring Julia Michaels: Abhinandan: Have you checked what this generation is called? It is called Gen Z, I was right. Rajyasree: No no, it’s incorrect. [reading out] “Gen Z, colloquially known as Zoomers, is the demographic succeeding millennials and preceding Generation Alpha.” That’s why I’m looking confused. I’m not understanding these words. “Researchers use the mid to late 1990s..." – no, no, we were not mid to late 1990s – “a...