If you ask internationally known vintage goods dealer Robert Slobby Robby Hall, reselling high-end streetwear sneakers is a lot like being a luxury used car salesman. The Netflix star is opening his newest concept on Saturday, Feb. 27, Generation Cool Sneaks, next to his flagship 90s retro store Generation Cool. It s no different than next door, Slobby says. If it s people cleaning out their garage and they want to sell us their old Air Jordan collection, that s cool. If it s newer, hypebeast stuff, that s cool too. We curate it, we make them look good, we put them under lights and sell it for about three times more. This is what we do. It s no different than a used car dealership.