Google s new generative AI search features comes as the tech giant looks to reimagine its core search engine business amid rising competition and shifting consumer behaviour
Google introduces generative AI search within Search Generative Experience (SGE). To explore these capabilities, users can engage with the Search Generative Experience by opting into Search Labs.
Google is also introducing a slew of India-focused features within the AI search experience including voice input, language toggle, and the ability to listen to the responses.