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Ad campaign aims to raise awareness of the impact of the pandemic on NHS staff

Ad campaign aims to raise awareness of the impact of the pandemic on NHS staff
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Selling Out by AMV BBDO

6 votes Writer and actress Lucy Scott-Smith has made a new short film that takes a lighthearted look at advert auditions from an actor’s perspective. Directed by AMV BBDO Creative George Hackforth-Jones and produced by Flare Productions, Selling Out follows a conversation between Lucy and her father about her “successful” career in London. As she’s reminded of these auditions she starts to wonder if this is really what she wants and that maybe she’s been acting this whole time. Lucy, who recently featured in Amazon’s blockbuster Ironing ad, was inspired by her own experiences of auditions and worked with George to put a story together that would reflect the slightly farcical nature of castings.

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