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How AI is helping elite athletes perform their best at Tokyo’s Olympics US athlete Alix Klineman. Image: Orreco Irish company Orreco wants to help athletes win big using AI and biomarker tools, including a menstrual cycle tracker. Irish specialist sports performance company Orreco has used AI and biomarker tools to help more than 100 elite athletes prepare for this summer’s Olympics in Tokyo. Since its establishment in 2010, Orreco has focused on developing products for athletes to maximise training, reduce the threat of injury and improve their overall performance in their chosen sport. The company, which has offices in Galway, London and Los Angeles, has worked with teams and franchises in the NBA and NFL, as well as individual athletes, F1 drivers and professional golfers including a Ryder Cup Captain.

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