The Vaccine Confidence Project (VCP) at the London School of Hygiene & Tropical Medicine has teamed up with YouTube and Klick Health to create 'Community Unity', a unique video series to help combat vaccine misinformation.
Traditionally, combatting vaccine misinformation has seen experts address questions about vaccines. 'Community Unity' modernises this approach by strategically answering the latest, most popular Google Search questions about COVID-19 vaccines using ‘Gen-Z-speak’, fun animation, pop culture references, and relatable characters to resonate with young adults and adolescents.
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