Gillette Set News Today

Nielsen will be shining a light on representation by elevating the visibility of...

Gillette has a new razor it thinks is so sharp that it required the company to return to the Super Bowl for the first time in 16 years. The Procter & Gamble men’s-grooming giant plans to use NBC’s coming broadcast of Super Bowl LVI on February 13 to put the spotlight on its new GilletteLabs razor that comes with an exfoliating bar to remove dirt and debris from the skin. The new ad and won’t play up the usual elements of Super Bowl advertising — no celebrities or cute animals or babi...