Page 4 - Gin Guild News Today

The Gin Guild warns against misleading marketing for no and low-alcohol drinks The Gin Guild held up Warners 0% Botanic Garden Spirits (pictured) as a leading example of clear, compliant marketing for no and low-alcohol products   The Gin Guild has issued a scathing rebuke to spirits producers that freeload on the success of the category in the marketing of their no and low-alcohol products. Several alcohol-free and low-alcohol products launched recently have tried to "piggyback" on the est...

Deals of the Week, January 18 to 22 – Growth Business roundup 22 Jan 2021 Growth Business roundup of Deals of the Week, January 18 to 22, listing seed funding, venture capital and crowdfunding deals of note Omnipresent enrols £11m in Seed to Series A funding An undisclosed investor has led a £11m Seed to Series A funding round for remote working employment software start-up Omnipresent. Existing investors Playfair Capital, Episode 1 and Truesight Ventures. Omnipresent, which g...

With the rise of low and no alcohol drinks, The Gin Guild is fighting the use of the descriptor ‘gin’ on such products. Gin is defined in EU regulation* as a juniper-flavoured spirit with a minimum alcoholic strength of 37.5% ABV: meaning low and alcohol product cannot, by definition, be considered as gin (Similar regulations exist in the US, where gin needs to be bottled at 80° proof). But the rise of low and low alcohol drinks has led to a number of brands usi...

Gin Guild sends warning to low-ABV ‘freeloaders’ 20th January, 2021 by Melita Kiely Trade body The Gin Guild has slammed low- and no-alcohol producers who label their products as ‘gin’ for ‘freeloading’ on the category’s success despite not meeting legal requirements. The Gin Guild plans to clamp down on low-ABV brands marketing themselves as ‘gin’ The Gin Guild said numerous brands have launched recently to ‘piggyback’ on the popularity of gin. Nicholas Cook, director g...

Matthews, whose brother James is married to Pippa Middleton, founded CleanCo in 2019 with Justin Hicklin, former director of trade body the Gin Guild.

By Edward Devlin2021-01-18T11:04:00+00:00 Sales at the business have soared by 580% already this year as drinkers quit booze for Dry January Low-alcohol spirits start-up CleanCo has raised £7m in new funding as the booming category continues to attract investors and consumers. It takes the total investment secured by the company, founded by Made in Chelsea star Spencer Matthews, to £9.1m since it launched in 2019. Existing and new investors took part in the round, including Ursula Burns, bo...

WSTA unveils low-and-no labelling guide 14th January, 2021 by Nicola Carruthers The Wine and Spirit Trade Association (WSTA) has created a guide for producers on labelling and marketing no- and low-alcohol products to ensure clarity across the burgeoning category. The low- and no-alcohol sector has welcomed a swathe of new entrants in the past year The WSTA produced the guide in partnership with its Primary Authority Trading Standards partners after receiving requests from producers and retai...