AGL partners with CHE Proximity for ‘More Than Energy’ campaign
February 23, 2021 8:52
AGL has launched an integrated campaign in collaboration with CHE Proximity establishing their retail services as ‘more than energy.’
The campaign which is rolling out nationally across TV, BVOD, social and Out-Of-Home from February to May 2021.
The campaign leverages AGL’s iconic graphic element ‘the ray’ to extend to an internet wifi symbol and a mobile reception symbol. The new campaign focuses on the proposition from AGL for customers to connect their energy, internet and mobile services needs via the one account.
AGL head of brand, Yasmina Pinto, said the campaign spoke to AGL’s continued progression and innovation.