Global Activation News Today

Philanthropy 4.0 is an emerging form of philanthropic activity that focuses on transformative systems change. 4.0 philanthropy aims to address the root causes of a challenge by taking a whole-system perspective.

Pico research shines light on how pandemic has changed event and experiential marketing Global brand activation agency, Pico Grouphas released new industry research that reveals fundamental changes in event and experiential marketing. One year on from the start of the pandemic and the Pico study illustrates the extent to which professionals are equipped to deal with challenges, and where brands are seeing success and room to improve. The new findings follow up on earlier cli...