Brands don t need to avoid violence – just make sure it s right for your audience
Brands should not always see violence in games as a negative association, Xaxis global solutions and innovation manager has said.
by Sara Nelson
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Wheldon says losing a focus on creativity would be a ‘dangerous’ situation for everyone involved
Fresh from being awarded the special title of President Emeritus from the World Federation of Advertisers (WFA), former RBS chief marketing officer and advertising legend David Wheldon reflects on his marketing legacy, as well as the need for agencies to position themselves as creative partners first and foremost in today’s climate.
With more than 35 years in the marketing industry, David Wheldon has had no shortage of titles to his name.
He cut his teeth as an account executive at Saatchis during its 80s heydays. Since then he’s been president of BBDO in Europe, director of advertising for Coca-Cola, Vodafone’s global director of brand and chief marketing officer at RBS. Last year, he was bestowed the Lifetime Achievement prize at The Drum Marketing Awards Lifetime, and last week he was named President Emeritus by the WFA – the global marketing membership organization he p