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Four ways to promote your business in your community One of the most common mistakes that small business owners make, is that they slow down their marketing efforts when their sales figures rise. It’s as if they expect that the sales that they are currently pulling will be enough to sustain the bottom line of their business. It’s a common mistake, but one you should aim to avoid falling into. There are a lot of reasons that marketing gets shoved to the back of the queue for small businesses, with the most common being the budgetary considerations of marketing. True, it does take up a sizeable chunk of the budget but it’s also a necessary chunk! Luckily, you can tailor your marketing efforts to your budget and make it work for you. There are plenty of ways that you can market your business that are free, but as a small business owner, your focus should be the local community. Your small company needs a personality and a face and it’s the locals that will sit up and take noti

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