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Tech giant courts young iPhone admirers | Borneo Bulletin Online

SEOUL (ANN/THE KOREA HERALD) – Samsung Electronics is embarking on a strategic initiative to overhaul the image of its flagship Galaxy smartphones, aiming to distance them from the label of “ajeossi” phones, often associated with being outdated or uncool, especially among teens and users in their 20s.  To achieve this rebranding effort, the company has […]

Samsung hopes to shed Galaxy brand s ajeossi phone reputation

Samsung Electronics is striving to shed the reputation of its flagship Galaxy smartphones as "ajeossi" phones among teens and users in their 20s, with short films starring popular TV celebrities. An "ajeossi" is an older married man or an uncle in Korean, but in this context, it implies a sense of being "old" or "out of style." The world's largest smartphone maker by shipm.

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