Roku appoints new ad execs advanced-television.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from advanced-television.com Daily Mail and Mail on Sunday newspapers.
Roku has revealed plans for a new data-driven TV streaming partnership with The Trade Desk, the independent advertising technology player, to equip advertisers
Roku partners with The Trade Desk to enhance advertisers' TV streaming campaigns through data-driven insights, while also expanding measurement capabilities with iSpot.tv.