Global Web Index Connecting News Today : Breaking News, Live Updates & Top Stories | Vimarsana
The numbers behind what South African online shoppers want online are out and they are looking good
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City of Cape Town opens second electric vehicle charging stationThe City of Cape Town (CoCT) has opened its second public electric vehicle (EV) charging station. The station is situated in the parking area of the Somerset West Civic Centre. E-mobility offers the city and its residents an opportunity to create a healthier, more inclusive metro. As a proactive climate change response, it will help enable our Covid-19 recovery, said the CoCT in a statement.
Sanlam rebrands; unveils new promise to AfricaYesterday evening Sanlam unveiled its new purpose and brand positioning, what it calls its new promise to Africa.
5FM injects energy into new lineup5FM has announced their lineup changes for 2021, which includes a brand-new breakfast show. This year the station looks to inject new energy with plenty of fresh talent in keeping with its ethos to bring together South African youth through the power of radio.
Brands that harnessed the power of purpose in 2020
It s no secret that 2020 was one of the most challenging years in modern history. According to the Global Web Index Connecting the Dots 2021 Report, the Covid-19 pandemic was a baptism by fire for many brands, testing purpose-driven commitments to the limit in a time when consumers needed them the most.
Angela Northover, head of content at Eclipse CommunicationsIt forced brands to think and act differently, adapting to the changing consumer landscape to remain relevant, leading with action and social responsibility. Brands needed to impart a sense of empathy, authenticity and transparency in all they did, and be attuned to why they exist and who they serve. Consumers care now more than ever, and so should brands.
Recognising brands that excelled in the face of 2020 adversities for the betterment of humanity
It’s no secret that 2020 was one of the most challenging years in modern history. According to the Global Web Index’ Connecting the Dots 2021 Report, the Covid-19 pandemic was a baptism by fire for many brands, testing purpose-driven commitments to the limit in a time when consumers needed them the most.
It forced brands to think and act differently, adapting to the changing consumer landscape to remain relevant, leading with action and social responsibility. Brands needed to impart a sense of empathy, authenticity and transparency in all they did, and be attuned to why they exist and who they serve. Consumers care now more than ever, and so should brands.
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