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Good Grocer Puts the Soul Back in Supermarket | Twin Cities Business

Good Grocer Puts the Soul Back in Supermarket With a shiny new location, Good Grocer is determined to prove you can grow a business with volunteer staff. A sign hanging in Kurt Vickman’s office reads “Be a force for good,” reminding the founder and CEO of Good Grocer why his business exists: to make fresh, quality foods accessible and affordable for everyone in the community. Unlike traditional grocery stores, Good Grocer relies on volunteers. “Because volunteers drastically reduce our operational costs, we’re able to pass those incredible savings on not only to volunteers but to all shoppers who walk through the doors,” Vickman says.

New Grocery Store Model Improves Access to Healthy Food for Low Income Minnesotans

Unsplash (KNSI) – Food insecurity has been exacerbated by the pandemic, but community-level advocates say affordable, healthy options shouldn’t get lost in response to hunger. Kurt Vickman, the founder of Good Grocer, says the store centers around having 90-percent of staff as hired volunteers, reducing labor costs, allowing the store to offer a 20-percent discount for those who sign up for the work. “The heartbeat and mission of Good Grocer is to transform the food system to make fresh, natural foods accessible and affordable to everyone in the community.” The store will also fund a separate spot where local customers who qualify can get food at an even bigger discount each week. Aside from rising food costs, the area where the store is located saw many stores destroyed by riots last spring.

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