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How could they get it so wrong? A travel marketing expert critiques traveler sentiment surveys: Travel Weekly

Dec 15, 2020 | Sandra Thomas-Comenole is an award-winning travel marketing professional and behavioral economist. She can be contacted at sandra.thomas Several months into the Covid-19 pandemic, companies started turning to market research, such as travel sentiment surveys, to make seemingly informed decisions. That is unfortunate, because these surveys are not effective or accurate in predicting current and future travel trends, according to the findings in my newly published white paper, "Are...
United States Alf Landon Sandra Thomas Comenole Franklin Roosevelt Customer Sentiment Surveys Good Indicator

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