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How new age consumers are bringing about change in brand communication

There has been a significant change in the consumers of today. The new age consumers, as we call them, know exactly what they want, and they are more cautious while purchasing stuff. They are more aware about trends, new products in the market and th
Jagdeep Kapoor Harish Bijoor Harish Bijoor Consults Inc Brand Guru Jagdeep Kapoor Managing Director Samsika Marketing Consultants

Mamaearth onboards Samantha Ruth Prabhu as brand ambassador

Mumbai: FMCG brand Mamaearth on Tuesday announced the onboarding of actor Samantha Ruth Prabhu as its brand ambassador. Through this partnership, Mamaearth intends to anchor its presence in the southern market, along with strengthening its position nationally, said the statement. "Samantha will be endorsing skincare products while advocating choosing the goodness of natural
Ghazal Alagh Samantha Ruth Prabhu Goodness Inside Samantha Ruth Amantha Ruth Prabhu Brand Ambassador

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Start-up with a direct-to-consumer (D2C) model With a $52 million round, Mamaearth becomes the first unicorn of 2022.

Individual consideration centered web-based business stage Honasa Consumer, which sells its items under the marks of Mamaearth, The Derma Co, and House of Brands, on Saturday said it has brought $52 million up in the most recent subsidizing round drove by Sequoia, esteeming it at $1.2 billion, subsequently turning into the primary unicorn in the new year. The new subsidizing round additionally had cooperation by Belgium-based speculation store Sofina Ventures and the UAE-based India-centered ass...
Varun Alagh Ishaan Mittal Derma Co Honasa Consumer Zee Business Sofina Ventures

Sara Ali Khan urges millennials to choose the goodness of Mamaearth

The millennial icon is the first ambassador for Mamaearth’s hair care range. 07 Apr, 2021 - 01:01 PM IST     |     By indiantelevision.com Team     GURUGRAM: Organic personal care brand Mamaearth has roped in actor Sara Ali Khan as the new face of the brand. She will be endorsing Mamaearth hair care range and advocate the goodness of its natural ingredients. Mamaearth is a purpose driven brand for millennials who believe in choosing goodness for themselves and the environment. A...
Sara Ali Khan Ghazal Alagh Goodness Inside சாரா அலி காந் நன்மை உள்ளே

Mamaearth's first TVC reveals the secret to Shilpa Shetty's glowing skin

The ad has been conceptualised by Korra Worldwide. 15 Mar, 2021 - 06:46 PM IST     |     By indiantelevision.com Team     NEW DELHI: d2c personal care brand Mamaearth has launched a national television commercial featuring Shilpa Shetty Kundra, highlighting the goodness of natural ingredients in its face wash product. The film reiterates the brands core purpose of propagating ‘Goodness Inside’ in products and actions. Through this TVC, Mamaearth aims to showcase the glowing skin...
Ghazal Alagh Gaurav Nabh Shilpa Shetty Kundra Goodness Inside Korra Worldwide Mamaearth S

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