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Two crossed lines that form an X . It indicates a way to close an interaction, or dismiss a notification. Jeff Green, CEO of The Trade Desk. The Trade Desk This story is available exclusively to Insider subscribers. Become an Insider and start reading now.
Digital advertising company The Trade Desk won Walmart as a client this year, a big blow to Google.
Google s move to nix ad tracking could impact The Trade Desk as marketers grapple with the phaseout of targeted ads.
Amazon is also emerging as a bigger competitor to The Trade Desk in streaming TV ads.