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Though Apple has woven AI features into products for years, it's now playing catch-up in the buzzy market for generative tools.

Apple Reportedly Developing Artificial Intelligence Projects Under Codename "Apple GPT" Mark Gurman of Bloomberg claims that Apple is hard at work

Apple is supposedly already working on its own generative AI to take on the likes of ChatGPT and Google Bard.

The generative AI tool is the company's effort to catch up with OpenAI and Google's Bard.

(Bloomberg) -- Apple Inc. is quietly working on artificial intelligence tools that could challenge those of OpenAI Inc., Alphabet Inc.’s Google and others, but the company has yet to devise a clear strategy for releasing the technology to consumers.Most Read from BloombergA $500 Billion Corporate-Debt Storm Builds Over Global EconomyApple Tests ‘Apple GPT,’ Develops Generative AI Tools to Catch OpenAITesla Investor Rode a 14,800% Gain Thanks to 27-Year-Old AnalystIn London, ...

In recent months, the AI push has become a major effort for Apple.

Apple is working on its own artificial intelligence powered chatbot that could challenge those of OpenAI and others, but the company has yet to devise a clear strategy for releasing the technology to consumers, the report says

Apple has remained suspiciously absent in the recent wave of AI product announcements, but a new report claims that Apple is working on its own version of Bing Chat

In a bid to catch up to competitors like OpenAI and Google, Apple GPT is reportedly being tested, with a framework already developed

Bloomberg reports that Apple has a framework for large language models, called Ajax, and is using it to test an internal chatbot that some are calling "Apple GPT."