Page 53 - Google Pay News Today

As the deadline looms for the NPCIs 30% UPI market ceiling, industry players are eagerly anticipating the upcoming measures to meet this cap by January 1. The National Payments Corporation of India (NPCI) recently extended the deadline for third-party UPI players to comply with the 30% volume cap in digital transactions to December 2024. Currently, major TPAPs like Google Pay and PhonePe hold an 85% share in UPI transactions. NPCI, the operator of UPI for real-time payments, is set to outline st...

The National Payments Corporation of India (NPCI) in December 2022 extended the deadline for third-party UPI players to meet its 30 per cent volume cap in digital payment transactions by two years to end December 2024.

NPCI in December 2022 extended the deadline for third-party UPI players to meet its 30 per cent volume cap in digital payment transactions by two years to end December 2024.

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In November 2022, a 30% volume cap on third-party app providers was first proposed. UPI players were requested to restrict their market share to 30% within two years.

Growing social media interest in method of tracking spending and saving prompts banks to get in on the act

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The 30 percent cap was announced in November 2022 in an apparent bid to end the duopoly of PhonePe and Google Pay, which have collectively 86 per cent of the UPI market share in terms of transaction volumes. These two hold 48.3 per cent and 37.6 per cent share, respectively.