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Following Google’s confirmation, the hospitality industry can now use Google Posts to engage with their customers. Businesses that fall within the ambit of the hospitality industry can now use Google Posts to announce COVID-19 protocols, any updates to amenities or renovations under the ‘What’s New’ Option, and events that take place on the property under the ‘Event’ type of post.

In 2021, SEOs faced a flurry of Google updates (including the highly anticipated yet possibly-overhyped Page Experience update), new search results page features like continuous scrolling and countless other updates that could potentially affect visibility for their brands.

Search Engine Land is the leading industry source for daily, must-read news and in-depth analysis about search engine marketing.

Google is now officially allowing hotels to use Google Posts, but only in a limited manner. Hotels can use Google Posts to give customers notifications about the hotel, but not for offers or promotional purposes.

Hotels can now officially use Google Posts in their local listings but in a limited way.

Google’s recent rebranding and new profile management options may be a sign that it’s improving features for multi-location brands, while driving adoption with SMBs via profile controls in Search and Maps.

Yelp announces Custom Location Targeting, budget recommendations and more features to expand reach for local businesses Local business owners are no longer limited to advertising around their physical location. George Nguyen on May 11, 2021 at 7:00 am More Yelp is now rolling out Custom Location Targeting, machine learning-generated budget recommendations and a number of other new features designed to give business owners more control over their presence and ads on the platform, the comp...

The concerning future of the resilient keyword It’s time for PPC professionals to rethink keyword targeting strategies, asserts Kirk Williams of ZATO Marketing. Changes in user behavior, which stem from Google’s own search improvements and a shift from desktop to mobile, along with Google Ads’ close variants mean that customers may be using queries that don’t necessarily have a clear-cut intent — at least to marketers. “Understanding this is important for our industry to move forwar...

Chatmeter Named Winner of 2021 BIG Innovation Award by Business Intelligence Group Chatmeter was recognized for delivering innovative local search and reputation management solutions to its community News provided by Share this article SAN DIEGO, Jan. 12, 2021 /PRNewswire/ --  Chatmeter, the leader in local search marketing and reputation management, was named a winner of the 2021 BIG Innovation Awards presented by Business Intelligence Group. The BIG Innovation Awards celebrates organizations...