Google Trueview News Today

GroupM's media buying practices in China come under the spotlight, Google's battle with Adalytics and retail media networks continue to prosper - we recap some of the biggest headlines in adtech and media in 2023.

Well, that’s one way to sidestep controversy. Back in June, ad intelligence provider Adalytics published a report which suggested that around 75% of the ads…

Google Faces Class Action Lawsuit Over Autoplay Ads Triggered By Bots

The programmatic advertising supply chain is murky and confusing. But, rather than a fault in the system, is it by design?

This could be a significant problem for Google, and for advertisers that have been using its video ad campaigns. According to new analysis, conducted by ad…

Google has said the study makes “extremely inaccurate claims” and stated that advertisers are only paying for ads when they are viewed

The magnitude of the deception becomes clear, media buyers are calling for justice, and their first demand is full refunds for the misrepresentation.

This could be a significant problem for Google, and for advertisers that have been using its video ad campaigns. According to new analysis, conducted by ad…