Alphabet. Well explain. A surprised evaluation of chinas wand sending it to new multiyear lows against the dollar. And shake shack, the company Beat Estimates and boosted guidance. First google creating a new Holding Company called alphabet which will become the parent of google. The google unit will include youtube, android and ad sense while nest, and Google Ventures will be the other ventures within alphabet. Alphabet will replace google as a publicly traded entity. Ticker symbols will remain goog l g oog. The Washington Post is calling this almost unprecedented, a General Electric for the digital age. People at home are going to be confused. It does matter. The price to earnings multiple has been controlled by a mishmash of company. If you could see the profitability broken out, you might want to pay up for google. Thats what people are doing. Ive heard a lot of analogies to these holding companies. Id like to analogize to am don. When they broke out web services you said holy cow.